IUL
Done-for-you IUL ads. Controls in your hands.
IUL campaigns that pull people who want to talk about cash value, built in your own ad account and approved by you.
Coming soon, invite-only first. Flat monthly fee. No contract. Cancel and keep every asset.
The problem
What you're dealing with right now.
IUL lead vendors sell curiosity, not intent
Most "IUL leads" are people who clicked a retirement quiz. Long sales cycle, low intent, and the same list is sold across the country.
Generic ad agencies run generic angles
An agency that also runs dentists and roofers does not know how to speak to a 45-year-old about tax-advantaged cash value without tripping compliance.
No data compounding
If the campaigns run in someone else’s account, your pixel never learns who your buyers are. Every month starts cold.
The answer
How FEXmagnet solves it.
Angles written for the IUL conversation
Creative built around the real reasons people buy IUL — tax-free retirement income, living benefits, protection plus growth — with qualifying questions on the form so tire-kickers filter themselves out.
You approve, you set the budget
Every ad waits for your sign-off. Raise or lower the daily budget from your portal whenever you want. No account manager in the way.
Sales become purchase signals
Log a sale in the portal and it is sent back to your pixel. Meta starts optimizing toward people who buy policies, not people who fill out forms.
Pricing
A flat fee by spend bracket. Never a percentage.
$500/mo
Up to $2,500/mo ad spend
$750/mo
Up to $5,000/mo ad spend
$1,000/mo
Up to $7,500/mo ad spend
$1,250/mo
Up to $10,000/mo ad spend
Ad spend is paid directly to Meta from your own account. Above $10k/mo, we quote it.
Questions
Straight answers. No sales pitch.
No. Buying leads is renting. Here the campaigns run inside your own Meta ad account, so the pixel data, the audiences, and every lead belong to you from day one. We build and manage; you own.
A person who runs life insurance ads every day. Campaigns, audiences, instant forms, and creative are hand-built inside your account. Nothing is generated or launched by software on its own, and every ad waits for your approval before it spends a dollar.
A flat monthly fee based on your ad-spend bracket: $500 up to $2,500/mo in spend, $750 up to $5,000, $1,000 up to $7,500, $1,250 up to $10,000, quoted above that. Ad spend is paid directly to Meta from your own account. We never take a percentage of spend.
We remove our own access to your Meta assets. Your page, pixel, ad account, campaigns, and lead history stay exactly where they are. Month to month, no contract.
Yes. Different audiences, different creative, and longer lead forms with qualifying questions, because IUL buyers are younger and the sale takes more than one call.
Yes. Each is a separate campaign in your account with its own budget. Your spend bracket is the total across both.
Still have a question? Email us directly.